People will likely protest that they don't want their kids' tender eyes to see said Rabbit. To this I say: "Poppycock!" "Hogwash!" and "Mallarky!" If we're more worried about our kids finding out about how satisfying sex is a wonderful, nurturing part of life than we are, say, about their daily dose of advertised encouragement of self-hatred, body dissatisfaction and the other general shite and misogyny much advertising pushes, then we all need to give our heads a giant collective shake.
But I wonder, in my heart of queer hearts, if perhaps the Metro didn't pull the ad because the mere sight of our be-rainbowed friend Rabbit is offensive. I wonder if the pull, and the complaints that resulted in the pull, have just as much to do with the rainbow-y-ness of the Rabbit, as with the site of that rascally old Rabbit itself. The ad is full of words and phrases that depict queerness and sex. And queers loving sex and being public about it? Now, that is downright scary.