Sunday, July 3, 2011

Oh Kia, really?

So - I was reading the daily blog post by Phd in Parenting, which yesterday was all kinds of holy shit disturbing.  Advertising is bad (of course, not all of it - but I'm talking the mainstream stuff).  Advertising is exorbitantly saturated with sexist, misogynist, racist, homophobic and other kinds of all around yucky imagery.  But an ad that actually overtly celebrates a male teacher imagining how sexy and buxom his grade-school female student will become?  All kinds of icky-unacceptable-gross (Um, yeah, it's a word - look it up ;)  It was run in Brazil by Kia.  Yup.  Kia. 

And this ad - apparently - it won an advertising award.  For reals.  It can be seen here, at Peggy Orenstein's blog.  Doesn't look ironic to me.  Doesn't look funny to me, or tongue-in-cheeky (which when done well, I'm all about).  It sure all hell isn't hot.  It's just, well, icky-unacceptable-gross.  It makes me stinkin', hoppin', holy-mother-fuckin' mad.  That could easily be a depiction of my kids.  Or yours. 

Wanna tell Kia where to go?  You can do it here:  http://www.kiaresponds.com/brazil-ad.html  They also have posted their statement regarding said ad.

4 comments:

  1. It won an award because it makes lots of money for Kia. So, we know Kia thinks selling grade school children out is worth making a few more bucks on selling cards. Yes, totally unacceptable.

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  2. I think the person who came up with the idea may need to be investigated. There has to be something pretty weird in his or her past.

    I saw that ad a couple weeks ago on someone's blog and was just... horrified.

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  3. The link appears to be dead, already. You can sign a petition at
    https://www.change.org/petitions/tell-kia-motors-stop-sexualizing-children-promoting-pedophilia-to-sell-cars

    The US disclaimer "we knew nothing, don't tar us with that brush" - so not helpful. I appreciate they don't endorse it, but what are you DOING about it.

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