So - I was reading the daily blog post by Phd in Parenting, which yesterday was all kinds of holy shit disturbing. Advertising is bad (of course, not all of it - but I'm talking the mainstream stuff). Advertising is exorbitantly saturated with sexist, misogynist, racist, homophobic and other kinds of all around yucky imagery. But an ad that actually overtly celebrates a male teacher imagining how sexy and buxom his grade-school female student will become? All kinds of icky-unacceptable-gross (Um, yeah, it's a word - look it up ;) It was run in Brazil by Kia. Yup. Kia.
And this ad - apparently - it won an advertising award. For reals. It can be seen here, at Peggy Orenstein's blog. Doesn't look ironic to me. Doesn't look funny to me, or tongue-in-cheeky (which when done well, I'm all about). It sure all hell isn't hot. It's just, well, icky-unacceptable-gross. It makes me stinkin', hoppin', holy-mother-fuckin' mad. That could easily be a depiction of my kids. Or yours.
Wanna tell Kia where to go? You can do it here: http://www.kiaresponds.com/brazil-ad.html They also have posted their statement regarding said ad.